ORGANIZATION: Homemakers Furniture

DATE: 2018

MY ROLE: Writer, Editor, Graphic Designer, Photographer, Digital Marketer

SITUATION

I partnered with Homemakers Furniture to create sponsored content on my home and organization blog, Small Stuff Counts, that increased awareness of the Homemakers store as a destination for nursery furnishings.

TASK

The goal of this campaign was to drive awareness of nursery furnishings available at Homemakers Furniture and to highlight one of their dressers within a nursery through a sponsored blog post and social media shares.

ACTION

  • Established campaign goals and objectives with the client
  • Managed campaign timeline, communications and reporting
  • Styled and photographed lifestyle images of a Homemakers product
  • Produced a blog post that included engaging storytelling, an informative tutorial, lifestyle photography and a call to action to shop Homemakers
  • Published numerous Pinterest, Instagram and Facebook posts with content optimized for each platform

RESULT

  • Showcased the Homemakers product within the context of quality lifestyle content
  • Drove awareness of nursery furnishings available at Homemakers
  • Produced lifestyle photography for use on the brand’s social media channels
  • Generated social conversations and mentions of the brand

DOWNLOAD

sponsored-blog-campaign-report

sponsored-blog-campaign-report

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