ORGANIZATION: Hirsh Industries

DATE: 2017-2018

MY ROLE: Writer, Editor, Graphic Designer

SITUATION

Hirsh Industries was shifting its business model from private labeling almost all products to a greater focus on growing their own Hirsh brand. A new suite of marketing collateral was needed to support sales initiatives.

TASK

My goal was to develop a suite of awareness pieces for use at trade shows and sales meetings. This new print collateral would supplement the new product catalog.

ACTION

  • Collected product information and wrote new marketing copy for various product categories, target markets, etc.
  • Designed numerous reproduction-ready brochures, flyers and handouts using Adobe InDesign
  • Coordinated print production and distribution

RESULT

  • Armed sales representatives across the country with new Hirsh marketing materials designed to keep Hirsh top-of-mind throughout the year
  • Developed a suite of product literature to support sales initiatives
  • Designed targeted sales materials for market verticals such as education and manufacturing
  • Created new marketing materials that will serve as foundational pieces of content for a future website redesign

DOWNLOADS:

Hirsh Industries Marketing Collateral

Hirsh Industries Marketing Collateral

Hirsh Industries Marketing Collateral Hirsh Industries Marketing Collateral

Hirsh Industries Marketing Collateral Hirsh Industries Marketing Collateral