Graphic Design, Writing

Hirsh Industries Marketing Collateral

ORGANIZATION: Hirsh Industries DATE: 2017-2018 MY ROLE: Writer, Editor, Graphic Designer SITUATION Hirsh Industries was shifting its business model from private labeling almost all products to a greater focus on growing their own Hirsh brand. A new suite of marketing […]

Graphic Design, Writing

Hirsh Industries Product Catalog

ORGANIZATION: Hirsh Industries DATE: 2018 MY ROLE: Writer, Editor, Graphic Designer SITUATION Hirsh Industries had never published a product catalog of any kind. As their business model shifted from private labeling most products to a greater focus on growing their […]

Graphic Design, Writing

Crush Your Week E-Book

ORGANIZATION: Small Stuff Counts DATE: 2017 MY ROLE: Writer, Editor, Graphic Designer, Photographer, Digital Marketer, Publicist SITUATION After three years of cultivating an audience for my home and organization blog, Small Stuff Counts, I authored an e-book that addressed many […]

Writing

Travel Iowa Guest Blog Posts

ORGANIZATION: Travel Iowa / Iowa Tourism Office DATE: 2017 MY ROLE: Writer SITUATION Travel Iowa (Iowa Tourism Office) hired me to create new travel content for their Made In Iowa series. TASK My goal was to visit two locations and […]

Graphic Design, Writing

Grinnell AmeriCorps InfoGraphic

ORGANIZATION: Grinnell AmeriCorps Partnership DATE: 2017 MY ROLE: Writer, Graphic Designer SITUATION The Grinnell AmeriCorps Partnership had implemented a lot of programming and hit many milestones in its first year. They wanted to document program highlights and compile them in […]

Website Design, Writing

Grinnell Chamber Website Design

SITUATION I partnered with Homemakers Furniture to create sponsored content on my home and organization blog, Small Stuff Counts, that increased awareness of the Homemakers store as a destination for nursery furnishings. TASK The goal of this campaign was to […]

Graphic Design, Writing

Grinnell Visitors Guide

ORGANIZATION: Grinnell Area Chamber of Commerce / Grinnell Convention & Visitors Bureau DATE: 2015 MY ROLE: Writer, Editor, Graphic Designer, Photographer, Ad Salesperson SITUATION Our organization historically published an annual community guide, but it was costly and time-consuming to produce. […]

Email Marketing, Writing

Get Into Grinnell Email Newsletter

ORGANIZATION: Grinnell Area Chamber of Commerce DATE: 2011 – 2016 MY ROLE: Writer, Editor, Designer SITUATION With limited local media and no online news source, the Chamber Board of Directors saw an opportunity to position the organization as the trusted […]